Category Archives: Blog
ESPN signed up
ESPN was imploring Nielsen to measure OOH years ago and they did some pilot studies with questionnaires. The purchase of Arbitron in 2013, and its personal people meter (a pager looking device that listens for watermarks) set up the capability … Continue reading
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Innovation from Consumer Insights: How my career found me
By Jim Alexander I was fascinated by media competition in high school, always watching, listening, reading and wondering why TV and radio programs ranked as they did. My passion for rating victories and how to use insights based strategies started … Continue reading
Top Myths of Digital Video and Emerging Media
In this blog I intend to address some myths that drive popular culture regarding emerging media and advertising. Let’s begin with a myth that provides an introduction. Myth #1: The Sky is Falling and Other Headlines We have been hit … Continue reading
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Tagged amazon, digital series, digital video, Emerging Media, hulu, media research, Myths, netflix, newfront, OTT, over-the-top, Top-10, tv apps, TV Business, xbox
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Newfront 2012 – the starting line in the battle for new over-the-top digital television
What is the Newfront? This is a series of presentations and meetings hosted like an exclusive conference of media planners and press to generate interest and buzz among the advertising community for digital media content. It is a play on … Continue reading
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Tagged amazon, digital series, digital video, hulu, netflix, newfront, newfront 2012, OOT, over-the-top, tv apps, upfront, xbox
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