NewMedia Visions is a marketing research firm. We manage the details for you. Our approach is to understand your needs, consult with you about the approach, manage the entire process and deliver the results in the form you need including and up to a full presentation with implications and recommendations. With 30 years of hands on experience in all forms of marketing research, we are experts in understanding consumer motivation and scientific research design and execution.
Marketing Research is not a one-size fits all solution. We can provide a plan or design and deliver a project of any scope. Our knowledge of the most practical, reliable, valid data and methods provides clarity, while experience and expertise supports a vision for the future and a plan to navigate there.
Understanding the issues and your questions is critical. We ask the right questions of the right sample of people with the using the appropriate tool and practical technique. We start with an understanding of the competitive marketplace, your business challenges and a collaborative definition of the issues. Results are presented as insights in easy-to-digest conclusions and recommendations. You can be involved in the methods as much or as little as you prefer.
The following are some of the types of marketing research tools and analysis we provide. Not to worry we will recommend the tool to apply to your business situation:
- Quantitative, Qualitative
- Focus Groups
- Surveys
- Ethnography
- Eye Tracking
- Segmentation
- User Experience
- Taste Testing Approaches to Products
- Usability Testing
- Concept Testing
- Pilot Testing, Program Testing
- Dial Testing, Moment by Moment
- Predictive Content Optimization
- Talent Evaluation
- Program Testing
- Attitude & Usage
- Conjoint & Discrete Choice
- Customer Satisfaction
- Customer Experience
- Positioning & Messaging
- Product Pricing Optimization
- Product Adoption Forecasting
- Tracking
- Ad & Campaign Effectiveness
- Creative Testing
- Promotion tests
- Biological response
- User Exprience
