Analytics is the use of data generated in the course of doing business including customer records, content views, viewers, and customer behaviors during interaction with websites and social media. Analytics here mostly refers to server side data rather than 3rd party data or media measurement. This data can be strategically collected, organized, analyzed, have statistics applied, and leveraged for strategy, tactics, and optimization of your products and sales. Depending on the volume of data and your type of business, there may be a rich set of big data to tap and you may have internal or third-parties responsible for developing your content or back office access to purchase products or consume content. Whatever the stage of utilization of this data, we can drive it forward and provide a plan, direction, and execution using the deepest data science and statistics applications to mine and leverage it.
Our analytics experience includes work at cnn.com; weather.com; Microsoft. Most recently with the Outdoor Sportsman Group James led the development of the analytics for MyOutdoorTV.com, two apps and 15 other websites. We make recommendations on how best to use the data you have on hand, obtain critical data efficiently, and leverage data for decisions and sales.
We are prepared to support or build analytics from the start, reorganize or build on what exists. We work with programmers and data scientists to ask the right questions and hypothesize what if to optimize and improve your marketing, content, and design. We work closely with programmers and developers to design, analyze, dashboard, report, interpret, present and support all your analytics needs. We operate as a partner, a service, or we propose and lead the building and refining of your analytics including CRM, websites, mobile applications, smart TV, google analytics, App Annie, subscriptions, advertising, landing pages, path to purchase etc.
Here are some examples of Analytics projects and tools:
- Search Engine Optimization SEO
- Paid Search SEA SEM
- User Experience
- Click Path Analysis
- Turnover Analysis, Churn
- Domain, Sub-domain, URL
- Hypothesis Testing
- Correlations Analysis
- Cohort Analysis
- Problem Solving
- Site optimization, App Optimization
- Google Analytics
- App Annie
- comScore Media Metrics
- Competitive Rankings
- Demographics
- Modeling
- Forecasting
- Satisfaction Tracking
- Social analytics
- Mobile Application
- Search Optimization ASO
