Author Archives: alexander_01
Innovation from Consumer Insights: How my career found me
By Jim Alexander I was fascinated by media competition in high school, always watching, listening, reading and wondering why TV and radio programs ranked as they did. My passion for rating victories and how to use insights based strategies started … Continue reading
Top Myths of Digital Video and Emerging Media
In this blog I intend to address some myths that drive popular culture regarding emerging media and advertising. Let’s begin with a myth that provides an introduction. Myth #1: The Sky is Falling and Other Headlines We have been hit … Continue reading
Posted in Blog
Tagged amazon, digital series, digital video, Emerging Media, hulu, media research, Myths, netflix, newfront, OTT, over-the-top, Top-10, tv apps, TV Business, xbox
Leave a comment
Newfront 2012 – the starting line in the battle for new over-the-top digital television
What is the Newfront? This is a series of presentations and meetings hosted like an exclusive conference of media planners and press to generate interest and buzz among the advertising community for digital media content. It is a play on … Continue reading
Posted in Blog
Tagged amazon, digital series, digital video, hulu, netflix, newfront, newfront 2012, OOT, over-the-top, tv apps, upfront, xbox
Leave a comment
About Jim Alexander
Jim Alexander is the founder and President of TV2020. He is a seasoned consultant and executive with a rich history of innovation, influence and impact on revenue and corporate strategy through his work in in the media and consumer technology marketplace. … Continue reading
Posted in About Us
Leave a comment
