Tag Archives: media research
Innovation from Consumer Insights: How my career found me
By Jim Alexander I was fascinated by media competition in high school, always watching, listening, reading and wondering why TV and radio programs ranked as they did. My passion for rating victories and how to use insights based strategies started … Continue reading
Top Myths of Digital Video and Emerging Media
In this blog I intend to address some myths that drive popular culture regarding emerging media and advertising. Let’s begin with a myth that provides an introduction. Myth #1: The Sky is Falling and Other Headlines We have been hit … Continue reading
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Tagged amazon, digital series, digital video, Emerging Media, hulu, media research, Myths, netflix, newfront, OTT, over-the-top, Top-10, tv apps, TV Business, xbox
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