Tag Archives: media research

Innovation from Consumer Insights: How my career found me

By Jim Alexander I was fascinated by media competition in high school, always watching, listening, reading and wondering why TV and radio programs ranked as they did.  My passion for rating victories and how to use insights based strategies started … Continue reading

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Top Myths of Digital Video and Emerging Media

In this blog I intend to address some myths that drive popular culture regarding emerging media and advertising.  Let’s begin with a myth that provides an introduction. Myth #1:  The Sky is Falling and Other Headlines We have been hit … Continue reading

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