Author Archives: Christopher Dirgo
Shifted Viewing Turning Point – No more dailies?
Fox made a decision to downplay the daily rating. If the press doesn’t take the same approach and “hold off” on ranking yesterday’s viewing FOX will be forced back into the editorial deadlines established. Their POV makes a lot of … Continue reading
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ESPN signed up
ESPN was imploring Nielsen to measure OOH years ago and they did some pilot studies with questionnaires. The purchase of Arbitron in 2013, and its personal people meter (a pager looking device that listens for watermarks) set up the capability … Continue reading
Posted in Blog
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